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Preparing your Connective Socialise account

The Connective Socialise Brand Kit ensures your marketing content is visually consistent, professional, and aligned with your brand identity across all digital platforms.

Providing complete and accurate Brand Kit information allows us to:

  • Maintain brand consistency across all posts and templates

  • Create high-quality, personalised content

  • Ensure your Socialise account is set up efficiently

What you need to provide

To build your Brand Kit, please complete each section below. If something doesn’t apply, enter N/A.

Where possible, provide HEX colour codes (e.g. #1A1A1A) to ensure colour accuracy.

If you’re unsure of your HEX codes, we will:

  • Extract them from your logo

  • Confirm them with you during setup

Brand colours

Primary Colour

Your primary colour defines your brand and will anchor all designs.

Provide:

  • HEX code (preferred)

Example: #003366

Secondary Colour

A supporting colour used to complement your primary colour.

Provide:

  • HEX code

Example: #F2F2F2

Accent Colour

Used sparingly to highlight important elements such as:

  • Calls to action

  • Key messages

  • Emphasis points

Provide:

  • HEX code

Example: #FF6B00

Font

If your brand uses a specific font, please include it in your application.

Important:

  • Not all fonts are available in Canva

  • If unavailable, we will request your font file

  • If no font is provided, we will default to Canva Sans

Provide:

  • Font name (e.g. Montserrat, Lato)

Brand assets

To create a flexible and high-quality Brand Kit, upload all available assets in:

  • PNG or SVG format only

  • Preferably with transparent backgrounds

The more variations you provide, the better your templates will look across different formats.

Logo

We recommend providing:

  • Primary full-colour logo

  • White logo (for dark backgrounds)

  • Black/dark logo (for light backgrounds)

  • Icon or symbol-only version

  • Horizontal version

  • Stacked version

Photos

Provide imagery that reflects your business, such as:

  • Team or headshot photos

  • Office or location photos

  • Lifestyle or brand imagery

Graphics & Icons

Include any branded design elements:

  • Custom icons

  • Graphic elements

  • Patterns or textures

Other Assets

Upload any additional files you’d like included in your Brand Kit.

This may include:

  • Marketing collateral

  • Social media assets

  • Brand guidelines

Quality Requirements

To ensure the best results:

  • Upload high-resolution files only

  • Avoid compressed or pixelated images

  • Provide multiple variations where possible

This ensures your assets remain:

  • Clear

  • Professional

  • Scalable across all content

If You Have Limited Assets

If you only have a logo, that’s completely fine. We will:

  • Build your Brand Kit starting from your logo

  • Support you in developing additional assets over time

What Happens Next

  1. We'll be in touch as soon as your spot in the next cohort is ready. When that happens, we will:

  1. Send you the sign up form to collect your brand details

  1. Set up your Socialise account

  1. Apply your logo, colours and branding

  1. Prepare your content library

  1. Sync your social media channels to your Socialise account

  1. Walk you through everything in an onboarding session so you're ready to publish from day one

Best Practice Tips

  • Use consistent colours across all materials

  • Stick to 2–3 core colours for a clean look

  • Avoid uploading low-quality or stretched images

  • Provide multiple logo variations to maximise design flexibility

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