Use this guide to understand what Digital Marketing Hub (DMH) is, how it works with Mercury Nexus, and what to expect when signing up. DMH helps you deliver timely, personalised, and automated email communications to your clients throughout their financial journey.
What is Digital Marketing Hub?
Digital Marketing Hub (DMH) is Connective’s email marketing platform designed for mortgage and finance brokers. It allows you to:
Send automated and one-off email communications
Personalise content using your Mercury CRM data
Build targeted customer journeys based on events and client behaviours
View performance insights to optimise your campaigns
DMH integrates with Mercury Nexus, pulling client details and selected categories into the platform to help you send the right message at the right time.
Available plans
Digital Marketing Hub offers two subscription plans to support different levels of marketing activity:
Lite Touch plan: Ideal if you want to run your own email marketing and only need core platform features.
Premium plan: Includes additional marketing support such as regular email campaigns provided by Connective, with full flexibility to send your own communications.
You can review both options in our Digital Marketing Hub plans page to see which one best fits your marketing needs.
How to sign up for Digital Marketing Hub
To get started, complete the DMH sign-up form.
Once submitted:
A member of the DMH team will contact you within a few business days to confirm your details.
Your DMH account setup will begin.
What happens during account setup
The DMH team will:
Create your DMH account
Apply your brokerage branding
Build your base templates
Connect your Mercury CRM data if you’ve chosen to sync contacts
If you choose to manually assign contacts, remember to add them to the right categories before scheduled communications like the RBA announcement or eMag. Otherwise, those clients won’t receive them.
How you will receive your login instructions
Once setup is complete, you will receive an email with instructions to access your DMH account. This will walk you through setting up your password and accessing DMH through Mercury Nexus.
Need help?
If you need help with DMH plans, setup, or onboarding, contact your
Partnership Manager or email [email protected].